Beso Del Sol: Boxed Wine in Luxury Box Provides Red Sox Kiss for Leo

By John Cirillo

Follow us on Twitter @JohnnySportsMan

 Leo Vecchiarello, a lifelong Red Sox fan from Danvers, MA, got to live the dream thanks to Beso Del Sol sangria. On Tuesday night (September 13) he watched his first place Red Sox with 19 of his closest friends and family from a luxury box as they faced the Baltimore Orioles at Fenway Park. Leo was the winner of the recent “Beso Del Sol: Box with the Sox” sweepstakes which he entered at Kappy’s in Peabody.


Leo and company “boxed in” at Fenway

Beso Del Sol is now featured in many concessions in Major League stadiums across the country after native Bostonian Bradd Levitan founded the company over two years ago. Since then it has grown to be the 11th largest “boxed wine” in all of the United States, ranking among brands like Mondavi and Gallo.


Sunny kiss for Leo

Leo’s favorite current players are Dustin Pedroia and David Ortiz, while his all-time favorites while growing up in Medford were Pedro Martinez and Dwight Evans.

 “I hadn’t gone to Fenway in a couple of years now because I have been busy, but I used to try and go a couple of times a season,” said the home security specialist. “To be honest, I never really ever thought that something like this could happen. I only experienced the excitement of being in a box at a Patriots game, so a Red Sox game is very special.”


Sol-Man having suite time at Sox game

Like baseball, Leo has a great passion for hockey, as well. “Yes, I am a diehard Bruins fan. I follow all the sports. Of course, I also love baseball.”

Vecchiarello says that he first tried Beso Del Sol only four or five months ago, and was sold. “A friend had mentioned it to me, and I bought it. I still keep a box in my house, and drink it a few times every month.”

He says that he enjoys the sangria because “it’s not too sweet, is very smooth, and it tastes very good. It’s the only wine I drink out of a box. I mainly do bottled wine, but I really like Beso Del Sol.”


Happy to have their hands full!

Vecchiarello adds that he is a red wine-drinker (“I haven’t tried the white yet”), and has introduced Beso Del Sol to friends “who have enjoyed it, as well.”

Vecchiarello said that “I like Italian wines, as well. I used to drink mainly Italian wines, but I have enjoyed Beso Del Sol. Once I tried it, I liked it and I have been drinking it ever since.”

Sounds like a winner! Even though Leo’s hometown Sox fell to the Orioles in a 6-3 slugfest on Tuesday night, Boston still holds onto a two game lead in first place in the American League pennant race.


Beso Del Sol a winner at the ballpark

About Beso Del Sol:   Beso Del Sol got its start when it won a blind “Judgement of Barcelona” type tasting at Disney – up even against the somms’ house-made sangria. It is made from 100% estate-grown grapes (Valdepeñas D.O.), all natural, BIB and Tetra for freshness…when Bradd got word that Disney was looking for an eco-friendly sangria. he jumped onto a plane; found a producer in the heart of Spain who could supply all of the grapes as well as package into eco-friendly boxes; created a delicious blend of Tempranillo, Spanish oranges, and cinnamon…In the last 52 weeks in the U.S. (all figures Nielsen,), the sangria category grew 8.08% in value, while Beso Del Sol grew 28%; the sangria category grew 6.6% in volume, while Beso Del Sol grew 284%; and the average price per unit of sangria sold was $8.65, while the average price per unit of Beso Del Sol was $14.67 (169% premium to the category)…true to its Boston roots (Levitan is Boston born and bred), Beso Del Sol partners with the Boston Red Sox, and is sold at all Fenway Park concessions.


Thinking inside the box



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